The haircare brand’s most popular product range is all about re-building the strength of strands damaged by bleaching, highlighting, or heat styling. It’s a system that, when used correctly, can visibly reduce breakage and leave hair with more bounce and shine. If your clients have damaged strands that they’re desperate to repair, or they’re looking for a backbar treatment that will make their color last longer and hold up to heat styling tools and dyes, you need look no further than redken acidic bonding concentrate.

Redken’s newest backbar system consists of an Intensive Pre-Treatment, Shampoo, Conditioner and Conditioning Leave In Treatment. The products work together to provide a complete repair and strengthening solution for all types of damage, from severe to medium. The sulfate-free system contains acidic bonding care complex and is enriched with Citric Acid to strengthen weakened bonds and improve their strength, resilience, and resistance to further damage. The system is also pH balanced to protect against color fade.

It’s the perfect way to add a step before or after a service, and it’s ideal for clients with severely damaged hair, who have a high tolerance for treatment. It’s easy to apply and provides a noticeable result, making it ideal for use before a bleaching treatment or as an intensive pre-treatment for other haircolor services.

Unlike most bleaches, it’s a sulfate-free formula that doesn’t strip hair of its natural moisture. It’s also rich in amino acids and proteins, making it the perfect way to prep the hair for a color service.

After shampooing and conditioning, gently towel dry the hair, then comb through a dime-sized amount of this conditioning leave-in treatment to distribute it evenly. It’s ideal for strands that are dry and brittle, as it helps to detangle frazzled strands, making them easier to comb through and helping to prevent further damage during the hair coloring process.

This is the perfect way to keep your clients’ damaged strands healthy and strong while they wait for their new growth to come in, and it’s especially useful for those who regularly use heat styling tools or dye their hair with highlights or color. The sulfate-free formula of the conditioner nourishes and moisturizes the strands, improving their resilience and strengthening them against further damage.

If you want to learn more about the Redken acidic bonding concentrate range, check out this article on LovelySkin’s blog, or shop the collection at your nearest LovelySkin Salon!

By Admin

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