As the seasons change and we start spending more time outdoors, our hair can suffer from environmental damage, too. The sun’s rays, heat styling tools and frequent coloring can all be tough on strands, leaving them dry and brittle. Luckily, Redken has a line of haircare products that can help you fight back against the damage with visible results. The brand’s Redken Acidic Bonding Concentrate collection includes a shampoo, conditioner, leave-in treatment and intensive pre-treatment that work together to reduce breakage and strengthen strands while protecting color fade.
The products in this collection are designed for all types and textures of damaged hair, with a focus on strengthening strands that have been compromised by dyeing, processing or regular use of hot tools. The line’s star product is the Redken Acidic Bonding Concentrate Intensive Pre-Treatment, which is applied to wet hair before shampooing and left on for five to ten minutes before rinsing and following up with the shampoo and conditioner. The formula penetrates the hair fiber and attaches to weakened bonds to improve strength, repair and resiliency while fighting off color fade and UV damage.
If you’re concerned about a possible allergic reaction, it’s best to test the product on a small area of skin first. It’s important to note that the Intensive Pre-Treatment should not be used more frequently than once per week. If you’re using the treatment more frequently, it’s recommended that you speak with a professional stylist to discuss how often it’s safe to use.
Aside from being great for reducing breakage, the Redken Acidic Bonding Concentrate range is formulated with high levels of citric acid to help strands retain their moisture while improving hydration. It also helps balance the pH of the hair, which protects against the negative effects of coloring and heat styling, including fade, dryness and frizz. The line also features a lightweight liquid conditioner that works to seal the cuticle and keep moisture in, making it ideal for those with dry, brittle or colour-treated hair.
The range is a favorite of celebrities and beauty editors alike, with Laini Reeves using the Redken Acidic Bonding Concentrate Shampoo, Conditioner and Leave-In Treatment on Emily Blunt for the 2021 Met Gala. Reeves used the formulas to refresh Blunt’s hair color and protect her newly-colored strands from future damage.
The products in the Redken Acidic Bonding Concentrate line are easy to use and provide noticeable results. The Intensive Pre-Treatment is easy to apply, with instructions to section the hair into four parts and apply the treatment to each one. It’s recommended to leave the product on for about a minute before rinsing and proceeding with the shampoo and conditioner as usual. The Redken Acidic Bonding Concentrate sulfate-free shampoo is a rich, luxurious shampoo that provides ultimate strength repair, intense conditioning and color fade protection for all hair types and textures. The shampoo is sulfate-free, so it doesn’t strip the hair of its natural oils and nutrients. The product’s advanced formula is infused with a blend of botanical extracts, amino acids and essential vitamins for an extra boost of nourishing antioxidants.