Real estate photography is a mixture of art and business. It takes time to perfect both sides of your skillset. It also pays to focus on one thing at a time rather than trying to keep up with every trend that hits the industry.
A profile video puts a face to your business. It builds trust and helps you connect with your customers on a personal level.
Video Walkthroughs
Unlike 3D virtual tours, video walkthroughs are cinematic and offer a more realistic view of a space. They can also help real estate agents capture the nuances of the property and appeal to a broader market. Real estate agents can also include video walkthroughs on their social media pages to attract more viewers.
A real estate video walkthrough is a brief video that leads potential buyers through the property’s indoor and outdoor spaces. It can be as short as one or two minutes and should highlight the key selling points of a property. This could be an open floor plan that is ideal for entertaining or a rooftop deck with a beautiful view. The goal is to get buyers excited about the property and to evoke an emotional response that will increase the chances of them making an offer.
The use of video content is growing in the real estate industry. In fact, property listings with videos receive 403% more inquiries than those without. However, creating a real estate video requires planning and preparation to ensure that the end result is satisfactory. While some agencies may use drones to film aerial footage, a high-quality smartphone camera can work just as well. This type of video is also used in other industries, such as HR, to showcase office culture and day-to-day tasks in order to attract talent.
Aerial Photography
Aerial photography is the use of camera platforms that fly overhead to capture images of a particular area or landscape. It is a valuable tool for real estate photographers and can give your property a unique perspective.
Drones and fixed-wing aircraft are the primary methods for aerial imaging, although satellites can also be used. These tools can produce images with resolutions that exceed conventional aerial photographs. However, they have their own limitations and require certain environmental conditions to be effective.
When taking aerial photos, it’s important to keep in mind the potential for lens distortions. This is when the image’s horizontal and vertical lines are distorted, which can affect the look of your photographs. It’s important to avoid these types of distortions when possible so you can get the most accurate representation of your property and land.
Aerial imagery is captured from various angles using specialized cameras. It can be captured at different wavelengths to capture distinct features in the ground, including soil moisture and vegetation. The data is then processed to make it ready for use in a wide range of applications. In addition to standard color and black-and-white panchromatic imagery, there are oblique images that reveal topographic details of the terrain, useful for geological or archeological surveys. Additionally, there is infrared imagery that combines color and thermal infrared information to study vegetation or bodies of water.
2D Floor Plans
Floor plans are a crucial component of any property listing. They help potential buyers understand the layout of a home and its dimensions, which is important when assessing whether it will meet their needs. In fact, a study conducted by the National Association of Realtors Research Group found that 85% of buyers valued detailed information when browsing properties on websites.
Unlike 3D renderings, 2D floor plans use lines and text to showcase the layout of a house from a view above. This makes it easy for viewers to understand and quickly get a feel for the space. It is also an ideal way to communicate complex architectural details and layouts with prospective buyers and tenants.
Aside from simplifying the layout of a space, 2D floor plans can also help in the decision-making process by allowing potential residents to compare floor plan options and sizes. Moreover, they can be easily shared on social media to drive engagement and interest.
While 2D floor plans are less expensive than 3D renderings, they still provide an excellent value to real estate agents and property developers. They can be used in conjunction with Matterport tours and other marketing materials to promote a property. They can even be used to streamline the leasing process, reducing the time it takes for prospective residents to tour the property and making it easier for them to make a decision.
Property Photography
Real estate photographers take images of properties for sale. They use these photos to showcase a property and tell a story about it. These images are used to attract potential buyers and help the property sell faster. Real estate photography requires specialized equipment and training to produce high-quality results. It also requires a lot of work in post-production to make the images look professional.
Professional-looking real estate photographs have three distinct characteristics: even exposure, sharp focus, and clear composition. To achieve this, a real estate photographer should use a tripod to ensure that the photograph is in focus and free of distortion. They should also use a wide-angle lens to capture the full space of a room.
Another issue with real estate photographs is white balance. Different light sources have different color temperatures, which can cause the images to look off-color. A professional real estate photographer will know how to properly adjust the white balance of an image to match its surroundings.
In addition to these tips, real estate photographers should try to minimize the amount of time they spend on each shoot. Often, real estate agents only give photographers a short window of time before they need to show the home to potential clients. This can be difficult for the photographer because it limits their ability to set up lighting and other necessary equipment. Real estate videography Christchurch