When small businesses need an affordable way to advertise and get their brand name in front of customers, decals and stickers are one of the most effective marketing tools available. They come in a variety of shapes and sizes, can be printed with full-color designs, and are easy to apply to just about any surface. The best small business decals promote a company’s values and inspire people to support local businesses.
The first step in starting a sticker business is choosing a niche. Will your company focus on colorful decals marketed to children or more standardized shipping labels created for manufacturers? Once you have a market identified, you can begin designing and printing your products.
As you work on the design of your stickers, it’s important to remember that any artwork or designs that you do not create yourself are subject to copyright laws and may not be used without permission. To protect your designs, make sure to use watermarks or copyright notices on all digital images. You can also register your designs with the Copyright Office for extra protection.
Once you’ve completed the design process for your sticker line, it’s time to start getting it out there! Consider giving away free stickers at local events or distributing them in your neighborhood. These little giveaways are a great way to spread the word about your business and build customer loyalty. You can even add a decal to your company vehicle to help passersby recognize your brand.